• Enchantment: The Art of Changing Hearts, Minds and Actions See large image

    Enchantment: The Art of Changing Hearts, Minds and Actions (Paperback) By (author) Guy Kawasaki

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    DescriptionEnchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.


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    Meant to Enchant5

    Neale P Blackwood I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content. by Neale P Blackwood

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