Enchantment: The Art of Changing Hearts, Minds and Actions (Paperback)
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DescriptionEnchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
- Published: 03 March 2011
- Format: Paperback 240 pages
- ISBN 13: 9780241953648 ISBN 10: 0241953642
- Sales rank: 44,173
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Reviews for Enchantment
- Top review
Meant to Enchant
I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content. by Neale P Blackwood