Jay-Z s rise to fame has as many lessons for would-be moguls as for budding rappers All these lessons are clear from"Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office, " by Zack O Malley Greenburg (Portfolio, $25.95), one of the year s best rock books.
Well told the heart of"Empire State of Mind" is its depiction, helped by some good shoe-leather reporting, of the commercial deals that have enabled Jay-Z to profit from exploiting his prestige and personality.
"The Financial Times"
In his debut book, Greenburg hits the mark."Empire State of Mind" is an easy read that packs an informative, motivational punch for anyone who is trying to improve their situation, land a job, or advance their career. -"AOL/Huffington Post"
Zack O Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. "Empire State of Mind" is a pure product of Greenburg s care and insight, an exploration of hip-hop s most enigmatic mogul, Jay-Z.
Dan Charnas, author of "The Big Payback: The History of the Business of Hip-Hop"
"Empire State Of Mind" follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read this book is like a GPS leading us through the modern urban reality of how Jay-Z s empire was built.
Fred Fab 5 Freddy Brathwaite, hip-hop artist and pioneer
Lively and often surprising, "Empire State Of Mind" analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z s refuse to lose mentality, Zack O Malley Greenburg tells an important, instructive American story of our time.
Jeff Chang, author of "Can t Stop Won t Stop: A History of the Hip-Hop Generation"
Business savvy is really what sets Jay-Z apart, and that s the subject of Zack O Malley Greenburg s enlightening, engaging, and excellent new book Greenburg zeroes in on Jay-Z s ability to hustle in the studio and in the boardroom, creating a fascinating look at the businessman behind the man. In addition, he writes with a rapid-fire prose that makesEmpire State of Mind flow like an novel or film.
Every person with an iota of entrepreneurial inclination should read"Empire State of Mind " [Greenburg's] understanding of hip-hop and his familiarity with the world of high finance make him uniquely suited to pen such a smart, informative and entertaining work. Excellence!
BeforeDiddy and hismissing Mercedes-Benz S-Class, beforeEminem and hisimported-from-Detroit Chrysler 200, even before Funkmaster Flex and hisspecial-edition Ford Expedition, there was the Jay-Z Jeep Commander. You would be forgiven, however, for not remembering the commercials the Jay-Z Jeep never rolled deep.Mr. Greenburg dissects how the collaboration went awry. The "New York Times"
Greenburg writes of Jay-Z s rocky beginnings in the Brooklyn projects and his detour into street-corner dealing, but mainly focuses on Jay-Z the mogul, whose reach extends beyond music to the NBA, apparel, restaurants, endorsements and Broadway. Check it out. "
" "USA Today"
O Malley Greenburg is easily the world s foremost authority on the subject of the finance of hip-hop Acting often as investigativereporter, he travels thousands of miles to hunt down insider information on Jay s various ventures, from the Jay-Z Jeep that never came to be, to the hush-hush details of the rapper s partnership with champagne Armand de Brignac Greenburg does a great job of unpacking the rapper s business mentality, and the steps he s taken to earn his half-billion.
The biography by journalist Zack O Malley Greenburg, out this month, provides a colorful reminder of the rapper s dark roots.
"New York Post"
After reading Greenburg s book, I have to admit I understand why [Jay-Z] makes a superb guide for your career, even if you are looking to be an investment banker or grocery store manager instead of a hip hop legend.
Anthony Balderrama, "CNN.com""
"["Empire State of Mind"] has some interesting sources and revelations that may shock even the biggest super-fan.
The new biography of the rap mogul lavishes praise on Jay-Z but also depicts a businessman with Antarctica for a heart. "Bloomberg BusinessWeek"
"Empire State of Mind" tells the story of rapper Jay-Z (aka Shawn Carter) and his rise from drug slinger to tape slinger and, later, to corporation runner.
Zack O Malley Greenburg s book take us comfortably through the story of Jay-Z s background, hard start, challenges, opportunities, talents, success, and choices. This is an easy and comfortable read.
"New York Journal of Books"
If Jay-Z s collective body of work was Food For Thought Greenburg does this dishes in his literary debut. Greenburg uses his extensive resources (perhaps garnered as the crafter of the famous Forbes Hip-Hop Cash Kings list) to unravel the business acumen Jay-Z has used to catapult himself to financial prosperity.
To learn more about how Jay-Z changed many people s taste in Champagne and so many other things, be sure to check out"Empire State of Mind" Until now, all those interested begrudgingly had to buy into the story spun by Jay-Z s camp that Armand de Brignac was just a bubbly that HOVA discovered in a New York wine shop.
[Empire State of Mind] "fill(s) in many of the blanks surrounding the rapper s business dealings, pulling from interviews with some of Hov s colleagues and business partners willing to dish the dirt on how he rose to fame and fortune.
A fascinating, unauthorized story, which decodes the Jay-Z myth as much as it reinforces it. "
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