• Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts See large image

    Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts (Paperback) By (author) Chad White, Preface by Jay Baer

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    Description***A 2nd Edition of this book will be available in September 2014*** Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules. Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to: Establish permission practices that will safeguard your ability to get your emails delivered Set the right goals for your program Fill your email list with the least risky and most profitable subscribers Streamline your subscription process to maximize growth Design emails that subscribers will respond to Target subscribers with the right messaging at the right time Leverage the growth of social media and mobile in your email program ...and much more While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs. Buy "Email Marketing Rules" through Amazon.com's CreateSpace (https: //www.createspace.com/4255339) and $2 will be donated to the ExactTarget Foundation to support projects and programs that reduce childhood hunger, improve education, and spur entrepreneurship. To learn more, visit http: //www.exacttargetfoundation.org/


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  • Full bibliographic data for Email Marketing Rules

    Title
    Email Marketing Rules
    Subtitle
    How to Wear a White Hat, Shoot Straight, and Win Hearts
    Authors and contributors
    By (author) Chad White, Preface by Jay Baer
    Physical properties
    Format: Paperback
    Number of pages: 226
    Width: 127 mm
    Height: 201 mm
    Thickness: 18 mm
    Weight: 249 g
    Language
    English
    ISBN
    ISBN 13: 9781484183304
    ISBN 10: 1484183304
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJS, KJE
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    Abridged Dewey: 658
    B&T Merchandise Category: POD
    BISAC V2.8: BUS090010
    Thema V1.0: KJSG
    Illustrations note
    black & white illustrations
    Publisher
    Createspace
    Imprint name
    Createspace
    Publication date
    04 March 2013
    Author Information
    Chad White is an authority on email marketing trends and best practices, particularly within the retail industry, which he has covered for more than a decade as a journalist at Conde Nast and Dow Jones & Co. and as research director at the Direct Marketing Association, email marketing agency Smith-Harmon, and marketing software company Responsys. He's currently the principal of marketing research at ExactTarget, a global interactive marketing software provider. Chad's research and commentary have appeared in more than 100 publications, including the New York Times, Wall Street Journal, USA Today, U.S. News & World Report, Ad Age, Adweek, MarketWatch and SmartMoney. In addition to authoring "Email Marketing Rules," Chad has shared his insights and advice through thousands of blog posts and numerous research reports. He currently writes at EmailMarketingRules.com."