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    Effortless E-commerce with PHP and MySQL (Voices That Matter) (Paperback) By (author) Larry Ullman

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    DescriptionIn this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasized along the way. Even if you're an experienced Web developer, you're guaranteed to learn something new. The book uses two e-commerce site examples-one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly-so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: * Think of the customer first, in order to maximize sales * Create a safe server environment and database * Use secure transactions and prevent common vulnerabilities * Incorporate different payment gateways * Design scalable sites that are easy to maintain * Build administrative interfaces * Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he's not a computer geek (but he admits he can speak their language).


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    Title
    Effortless E-commerce with PHP and MySQL
    Authors and contributors
    By (author) Larry Ullman
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 192 mm
    Height: 229 mm
    Thickness: 21 mm
    Weight: 766 g
    Language
    English
    ISBN
    ISBN 13: 9780321656223
    ISBN 10: 0321656229
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJE
    B&T Modifier: Continuations: 02
    LC subject heading:
    B&T General Subject: 229
    B&T Modifier: Text Format: 01
    BIC subject category V2: UMX
    B&T Merchandise Category: COM
    Ingram Subject Code: XB
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    B&T Approval Code: A93663643
    LC subject heading:
    DC22: 005.2762
    BISAC V2.8: COM064000, COM051170
    LC subject heading: ,
    B&T Approval Code: A93906426
    DC22: 658.054678
    LC classification: HF5548.32 .U453 2011
    BISAC V2.8: COM051400
    Thema V1.0: KJE, UMX
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    01 November 2010
    Publication City/Country
    Berkeley, CA
    Back cover copy
    "Building E-Commerce Web Sites with PHP and MySQL "walks a reader through setting up an e-commerce Web site. Everything is covered icluding: designing the visual interface, creating the database, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order. Because of the nature of the topic, security and best practices are emphasized repeatedly along the way. The book uses two e-commerce site examples so that the reader gets the best possible grasp of the e-commerce model. One example is based on selling physical products that require shipping and delayed payment. The other example features a site that sells non-physical products that are purchased and delivered instantly; two different payment gateways are demonstrated (PayPal and an alternative).
    Table of contents
    Introduction PART One: FUNDAMEN TALS Chapter 1: Getting Started Chapter 2: Security Fundamentals PART Two: SELLING VIRTUAL PRODUCTS Chapter 3: First Site: Structure and Design Chapter 4: User Accounts Chapter 5: Managing Site Content Chapter 6: Using PayPal PART Three: SELLING PHYSICAL PRODUCTS Chapter 7: Second Site: Structure and Design Chapter 8: Creating a Catalog Chapter 9: Building a Shopping Cart Chapter 10: Checking Out Chapter 11: Site Administration Index