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  Economics of Strategy (Paperback) By (author) David Besanko, By (author) David Dranove, By (author) Scott Schaefer, By (author) Mark Shanley

  

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  Paperback $45.31

  Hardback $164.15

  Short Description for Economics of StrategyEconomics of Strategy enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 13 November 2009
  • Format: Paperback 624 pages
  • See: Full bibliographic data
  • Categories: Microeconomics | Business Strategy
  • ISBN 13: 9780470484838 ISBN 10: 0470484837
  • Sales rank: 62,480

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Full description for Economics of Strategy

• In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.