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    Economic Origins of Roman Christianity (Hardback) By (author) Jr Robert B. Ekelund, By (author) Robert D. Tollison

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    DescriptionIn the global marketplace of ideas, few realms spark as much conflict as religion. For millions of people, it is an integral part of everyday life as reflected by a widely divergent supply of practices and philosophical perspectives. Yet, historically, the marketplace has not always been competitive. While the early Common Era saw competition between Christianity, Judaism, and the many pagan cults, Roman Christianity eventually came to dominate Western Europe. Using basic concepts of economic theory, Robert B. Ekelund Jr. and Robert D. Tollison explain the origin and subsequent spread of Roman Christianity, showing first how the standard concepts of risk, cost, and benefit can account for the demand for religion. Then, drawing on the economics of networking, entrepreneurship, and industrial organization, the book explains Christianity's rapid ascent. Like a business, the church developed sound business strategies that increased its market share to a near monopoly in the medieval period. This book offers a fascinating look at the dynamics of Christianity's rise, as well as how aspects of the church's structure - developed over the first millennium - illuminate a number of critical problems faced by the church today.

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  • Full bibliographic data for Economic Origins of Roman Christianity

    Economic Origins of Roman Christianity
    Authors and contributors
    By (author) Jr Robert B. Ekelund, By (author) Robert D. Tollison
    Physical properties
    Format: Hardback
    Number of pages: 264
    Width: 152 mm
    Height: 229 mm
    Thickness: 25 mm
    Weight: 544 g
    ISBN 13: 9780226200026
    ISBN 10: 0226200027

    B&T Book Type: NF
    BIC E4L: REL
    Nielsen BookScan Product Class 3: T6.4
    BISAC Merchandising Theme: TP028
    Ingram Theme: RELI/CHRIST
    B&T General Subject: 690
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KCA
    B&T Modifier: Subject Development: 01
    BIC subject category V2: HRCC1
    B&T Modifier: Geographic Designator: 05
    Ingram Subject Code: RL
    Libri: I-RL
    BISAC V2.8: REL015000, HIS002020
    B&T Modifier: Subject Development: 35
    Warengruppen-Systematik des deutschen Buchhandels: 17830
    DC22: 270.1
    B&T Approval Code: A13553025
    LC subject heading:
    B&T Approval Code: A13553030
    B&T Merchandise Category: UP
    BISAC V2.8: BUS023000
    LC subject heading: ,
    BISAC V2.8: REL108020
    LC subject heading:
    LC classification: BR163 .E34 2011
    LC subject heading: ,
    Thema V1.0: QRM, KCA, QRAX
    Illustrations note
    1 line drawing, 6 tables
    The University of Chicago Press
    Imprint name
    University of Chicago Press
    Publication date
    19 August 2011
    Publication City/Country
    Chicago, IL
    Author Information
    Robert B. Ekelund Jr. is the Catherine and Edward Lowder Eminent Scholar Emeritus of Economics at Auburn University. He is the author of numerous books, including The Marketplace of Christianity with Robert D. Tollison and Robert F. Hebert. Robert D. Tollison is the C. Wilson Newman Professor of Economics at Clemson University.
    Review quote
    "Economic Origins of Roman Christianity takes us on a sweeping tour of a millennium, introducing us to Saint Paul as entrepreneur, the Nicaean Council as product strategy, and Charlemagne and Pope Leo III as masters of vertical integration. Using economic models, the authors narrate a history of religion that adds a new dimension to our typical view of the political, military, and theological origins of Christianity. There is much here for economists to ponder and enough storytelling to keep history buffs going." (Larry Witham, author of Marketplace of the Gods: How Economics Explains Religion)"