Eat & Go: Branding & Design Identity for Takeaways & Restaurants

Eat & Go: Branding & Design Identity for Takeaways & Restaurants

Hardback

Edited by Wang Sahoqiang, Edited by Wang Shaoqiang, Foreword by Danil Snitko

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  • Publisher: Promopress
  • Format: Hardback | 240 pages
  • Dimensions: 220mm x 294mm x 28mm | 1,500g
  • Publication date: 30 September 2014
  • Publication City/Country: Barcelona
  • ISBN 10: 8415967292
  • ISBN 13: 9788415967293
  • Illustrations note: illustrations (colour)
  • Sales rank: 557,141

Product description

Takeout food is a booming business, with more and more restaurants providing not only in-house table service, but also dishes to be eaten elsewhere. However, providing suitable packaging for their food that allows diners to enjoy the restaurant experience at home represents a real challenge, for both restaurants and designers.

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Author information

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.Danil Snitko is art director and co-founder of the PUNK YOU BRANDS branding agency, located in Barnaul, Siberia, Russia. He holds a Master of Law degree, but has chosen design and advertising as profession. He does different stuff in his agency - setting up creative processes, improving team skills, taking part in some education activities. He is producer and co-founder of FAKESTIVAL - the International Festival of Advertising and Design Concepts.