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    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About it (Collins) (Paperback) By (author) Michael E. Gerber

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    DescriptionE-Myth 'e-,'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business-from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.


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  • A must-read for first-time entrepreneurs5

    Eugenia As a business owner and business literature reader, if I were to recommend just one book on how to run your business, this would be it. It might very well save your business and your personal life as well.

    The author dissects most frequent mistakes entrepreneurs make and offers them a practical solution for developing a successful business.

    The problem with most first-time entrepreneurs is that they start a business thinking like a technician: they are good programmers, cooks, designers, accounts etc, and they think that, by starting their own business, all they have to do is continue to be good technicians. Soon enough, they'll find themselves juggling with sales, marketing, legal issues, HR, finances, as well as trying to get done the actual work the clients pay for.

    Squeezing in more work hours will only get you closer to the burnout. So what is the solution? Turning your business into a system that works without you. If everything falls apart if you don't come to work every single day, then you don't have a business, you have a job, and it's the worst job in the world.

    If you want to know how to do it, the book takes you through all the steps you need to take in order to free yourself from your business. Since I'm in the process of rethinking my whole business strategy, I'll have to back to you with the results :) by Eugenia

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