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    Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle) (Mixed media product) By (author) George Lakoff, By (author) Haydn Reiss

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    DescriptionDont Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States.Read it, take actionand help take America back.DVD OverviewIf you want to understand the November elections and youd like to see a change in the future, then watch this DVD!Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate a Conservative, Know Your Values, and much more. Each DVD includes a summary card of key points.


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  • Full bibliographic data for Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle)

    Title
    Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle)
    Authors and contributors
    By (author) George Lakoff, By (author) Haydn Reiss
    Physical properties
    Format: Mixed media product
    Number of pages: 144
    Width: 140 mm
    Height: 211 mm
    Thickness: 25 mm
    Weight: 249 g
    Language
    English
    ISBN
    ISBN 13: 9781931498821
    ISBN 10: 1931498822
    Classifications

    BIC geographical qualifier V2: 1KBB
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: JPFM
    Nielsen BookScan Product Class 3: T7.2
    BIC subject category V2: JPHC, JPHF
    Ingram Subject Code: PL
    DC22: 320.51
    B&T General Subject: 650
    BISAC V2.8: POL015000, POL040000, POL016000
    DC21: 320.51
    BISAC V2.8: POL008000, POL042020
    Abridged Dewey: 324
    LC classification: JK
    Thema V1.0: JPHF, JPF
    Illustrations note
    index, bibliography
    Publisher
    Chelsea Green Publishing Co
    Imprint name
    Chelsea Green Publishing Co
    Publication date
    30 January 2005
    Publication City/Country
    White River Junction
    Review quote
    Publishers Weekly-Lakoff, a cognitive scientist and linguist at Berkeley, believes he knows why conservatives have been so successful in recent years and how progressives like himself can beat them at their own game. This slim book presents a simple, accessible overview of his theory of "moral politics" and a call to action for Democrats mourning November's election results. Lakoff's persuasive argument focuses on two ideas: what he calls "framing," and the opposition of liberals' and conservatives' concepts of the family. Conservatives, he says, have easily framed tax cuts as "tax relief" because of widespread, preexisting views of taxes as burdensome, and liberals have had little success conveying the idea that taxes are a social responsibility. In Lakoff's view, conservatives adhere to a "strict father" model of family, in contrast to liberals' "nurturant parent" view, and he sees this difference as the key to understanding most of the two sides' clashes. His writing is clear and succinct, and he illuminates his theories through easy-to-follow examples from current politics. Although the book has been updated since the election, many of its sections were originally written long beforehand, so some comments are outdated (at one point Lakoff wonders, for example, whether George Bush's support of the gay marriage amendment will help him keep the White House). However, the process of regaining power may be a long one for Democrats, and Lakoff's insights into how to deal with conservatives and appeal to the general public are bound to light a fire under many progressives.