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    Don't Think of an Elephant: Know Your Values and Frame the Debate (Paperback) By (author) George Lakoff

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    DescriptionDon't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action--and help take America back.


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  • Full bibliographic data for Don't Think of an Elephant

    Title
    Don't Think of an Elephant
    Subtitle
    Know Your Values and Frame the Debate
    Authors and contributors
    By (author) George Lakoff
    Physical properties
    Format: Paperback
    Number of pages: 144
    Width: 136 mm
    Height: 210 mm
    Thickness: 10 mm
    Weight: 200 g
    Language
    English
    ISBN
    ISBN 13: 9781931498715
    ISBN 10: 1931498717
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27430
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: JPFM
    Nielsen BookScan Product Class 3: T7.2
    B&T Modifier: Text Format: 40
    Libri: I-PL
    Ingram Subject Code: PL
    B&T General Subject: 650
    BISAC V2.8: POL018000, POL040000
    LC subject heading: ,
    BISAC V2.8: POL008000
    LC subject heading:
    BISAC V2.8: POL042020
    DC22: 320.51/3/0973, 320.5130973
    LC subject heading:
    LC classification: JA85.2.U6 L35 2004
    LC subject heading:
    Thema V1.0: JPHF, JPFM
    Illustrations note
    Publisher
    Chelsea Green Publishing Co
    Imprint name
    Chelsea Green Publishing Co
    Publication date
    10 September 2004
    Publication City/Country
    White River Junction
    Author Information
    George Lakoff is Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world's best-known linguists. His expertise is in cognitive linguistics, the scientific study of the nature of thought and its expression in language. Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think (2nd edition, 2002) and Don't Think of an Elephant!: Know Your Values and Frame the Debate (2004). Since 2002, he has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, spoken twice at the Democratic Senators' Policy Retreat, consulted with progressive pollsters and advertising agencies, been interviewed at length in the public media, served as a consultant in major political campaigns, and done extensive research for Rockridge. In addition to his work on political thought and language, he has been active in his academic discipline. He has lectured at major universities in dozens of countries around the world. He is currently on the Science Board of the Santa Fe Institute (1995-01), has served as President of the International Cognitive Linguistics Association and on the Governing Board of the Cognitive Science Society, and is co-director with Jerome Feldman of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He is the author of Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987) and co-author of Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Nunez].
    Review quote
    Publishers Weekly-Lakoff, a cognitive scientist and linguist at Berkeley, believes he knows why conservatives have been so successful in recent years and how progressives like himself can beat them at their own game. This slim book presents a simple, accessible overview of his theory of "moral politics" and a call to action for Democrats mourning November's election results. Lakoff's persuasive argument focuses on two ideas: what he calls "framing," and the opposition of liberals' and conservatives' concepts of the family. Conservatives, he says, have easily framed tax cuts as "tax relief" because of widespread, preexisting views of taxes as burdensome, and liberals have had little success conveying the idea that taxes are a social responsibility. In Lakoff's view, conservatives adhere to a "strict father" model of family, in contrast to liberals' "nurturant parent" view, and he sees this difference as the key to understanding most of the two sides' clashes. His writing is clear and succinct, and he illuminates his theories through easy-to-follow examples from current politics. Although the book has been updated since the election, many of its sections were originally written long beforehand, so some comments are outdated (at one point Lakoff wonders, for example, whether George Bush's support of the gay marriage amendment will help him keep the White House). However, the process of regaining power may be a long one for Democrats, and Lakoff's insights into how to deal with conservatives and appeal to the general public are bound to light a fire under many progressives.
    Table of contents
    Foreword by Howard Dean Introduction by Don Hazen Preface: Reframing Is Social Change Part I: Theory and Application Framing 101: How to Take Back Public Discourse Enter the Terminator! Whatis in a Word? Plenty, if Itis Marriage Metaphors of Terror Metaphors That Kill Betrayal of Trust: Beyond Lying Part II: From Theory to Action What the Right Wants What Unites Progressives FAQ How to Respond to Conservatives