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    Dogfight: How Apple and Google Went to War and Started a Revolution (Hardback) By (author) FRED VOGELSTEIN

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    DescriptionBehind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In "Dogfight," he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. "Dogfight "reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media and the Internet in Silicon Valley, New York, and Hollywood.


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  • Full bibliographic data for Dogfight

    Title
    Dogfight
    Subtitle
    How Apple and Google Went to War and Started a Revolution
    Authors and contributors
    By (author) FRED VOGELSTEIN
    Physical properties
    Format: Hardback
    Number of pages: 260
    Width: 152 mm
    Height: 221 mm
    Thickness: 33 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780374109202
    ISBN 10: 0374109206
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.6
    BIC E4L: MED
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 03
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KNTX
    LC subject heading: ,
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: BE
    Libri: I-BE
    B&T Modifier: Text Format: 01
    Warengruppen-Systematik des deutschen Buchhandels: 16850
    LC subject heading:
    BISAC V2.8: BUS077000, BUS070030
    LC subject heading:
    B&T Approval Code: G45704600, A90708800
    BISAC V2.8: BIO003000
    DC22: 338.47004
    LC subject heading:
    BISAC V2.8: TEC061000
    DC21: 338.47004
    DC22: 338.4/7004
    LC subject heading: , ,
    BIC subject category V2: KJZ
    LC subject heading:
    LC classification: HD9696.2.A2 V64 2013
    Thema V1.0: KNTX, KJZ
    Publisher
    Sarah Crichton Books
    Imprint name
    Sarah Crichton Books
    Publication date
    12 November 2013
    Author Information
    Fred Vogelstein is a contributing editor at "Wired" magazine, where he writes about the tech and media industries. He has been a staff writer for "Fortune," "The Wall Street Journal," and "U.S. News & World Report." His work has also appeared in "The New York Times Magazine," "The Los Angeles Times," and "The Washington Post."
    Review quote
    "In "Dogfight", Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here." --"Nature""Loaded with fresh, never-before-reported details." --"Fortune " "Adept and well-reported . . . Colorful." --"The New Yorker " "Engaging and informative." --"The Boston Globe " "Old-school journalism that has plenty to say about the new media and how we absorb information today." --"Kirkus Reviews"