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    Do Something Different: Proven Marketing Techniques to Transform Your Business (Paperback) By (author) Jürgen Wolff, Foreword by Sir Richard Branson

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    DescriptionStand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

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  • Full bibliographic data for Do Something Different

    Do Something Different
    Proven Marketing Techniques to Transform Your Business
    Authors and contributors
    By (author) Jürgen Wolff, Foreword by Sir Richard Branson
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 126 mm
    Height: 206 mm
    Thickness: 20 mm
    Weight: 322 g
    ISBN 13: 9780753509937
    ISBN 10: 0753509938

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    BISAC V2.8: BUS043000
    DC22: 658.802
    Thema V1.0: KJS
    Ebury Press
    Imprint name
    Virgin Books
    Publication date
    09 March 2010
    Publication City/Country
    Author Information
    Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
    Review quote
    "'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."