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    Do Good Design: How Design Can Change Our World (Paperback) By (author) David Berman

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    DescriptionHow Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception - or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?


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  • Full bibliographic data for Do Good Design

    Title
    Do Good Design
    Subtitle
    How Design Can Change Our World
    Authors and contributors
    By (author) David Berman
    Physical properties
    Format: Paperback
    Number of pages: 192
    Width: 130 mm
    Height: 201 mm
    Thickness: 20 mm
    Weight: 295 g
    Language
    English
    ISBN
    ISBN 13: 9780321573209
    ISBN 10: 032157320X
    Classifications

    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Subject Development: 10
    B&T Merchandise Category: COM
    BISAC V2.8: COM022000
    Ingram Subject Code: XF
    Libri: I-XF
    B&T General Subject: 225
    DC22: 658.8/02, 658.802
    BIC subject category V2: AKP
    DC22: 745.2
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    LC subject heading: , , , ,
    B&T Approval Code: A93906435
    LC subject heading:
    LC classification: HF5413 .B47 2009
    Thema V1.0: AKP
    Edition
    1
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    16 December 2008
    Publication City/Country
    Berkeley, CA
    Author Information
    David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.
    Review quote
    "Do Good Design will now proudly be in the library of the Bauhaus." --Dr. Walter Prigge Bauhaus Dessau Foundation "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible." --Edward Asner Past President, Screen Actors Guild "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard Grefe Executive director, AIGA | the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author, First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda "It should be required reading, not only for all aspiring designers... but even more so for the established stars." --Pete Kercher Founder, EIDD - Design For All Europe
    Back cover copy
    How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project.How does design help choose our leaders? Why do we "really "have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before.Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception -- or helping repair the world. "Do Good Design "is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all.What will you do? ..".just the right measure of passion and reticence...excellent" Ken Garland Author, "First Things First Manifesto" "Do Good Design will now proudly be in the library of the Bauhaus." Dr. Walter Prigge Bauhaus Dessau Foundation ABOUT THE AUTHOR David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.
    Table of contents
    Contents vii Forewords 1 Introduction 4 The Creative Brief: disarming the weapons of mass deception 6 Chapter 1: Start now 20 Chapter 2: Beyond green: a convenient lie 30 Chapter 3: Pop landscape 48 Chapter 4: The weapons: visual lies and manufactured needs 60 Chapter 5: Where the truth lies: the slippery slope 72 Chapter 6: Wine, women, and water 84 Chapter 7: Losing our senses 102 The Design Solution: Convenient Truths 104 Chapter 8: Why our time is the perfect time 120 Chapter 9: How to lie, how to tell the truth 128 Chapter 10: How we do good is how we do good 134 Chapter 11: Professional climate change 146 The Do good Pledge 148 Chapter 12: "What can one professional do?" 159 Appendix A: First Things First manifesto 160 Appendix B: Excerpt from the GDC Code of Ethics 161 Appendix C: Excerpt from AIGA's Standards of Professional Practice 162 Appendix D: The road to Norway and China 165 Notes 171 Index 177 Questions for discussion 178 Acknowledgements: a small group of concerned citizens 180 About the author