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    Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (Hardback) By (author) Ian C. MacMillan, By (author) Rita Gunther McGrath

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    DescriptionYou've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.


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    Title
    Discovery-Driven Growth
    Subtitle
    A Breakthrough Process to Reduce Risk and Seize Opportunity
    Authors and contributors
    By (author) Ian C. MacMillan, By (author) Rita Gunther McGrath
    Physical properties
    Format: Hardback
    Number of pages: 256
    Width: 152 mm
    Height: 236 mm
    Thickness: 28 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9781591396857
    ISBN 10: 1591396859
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    LC subject heading: ,
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    BIC subject category V2: KJD
    LC subject heading: ,
    B&T Approval Code: A48404234
    DC22: 658.4/063
    BISAC V2.8: BUS062000
    DC22: 658.4063
    B&T Approval Code: A48400000, A60563800
    BISAC V2.8: BUS041000
    LC subject heading: ,
    LC classification: HD2746 .M34 2009
    Thema V1.0: KJD
    Illustrations note
    ill
    Publisher
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 March 2009
    Publication City/Country
    Boston, MA
    Author Information
    Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
    Table of contents
    Chapter 1: Conquering Growth Traps with the Right Disciplines Part 1: Focus on Strategic Growth Chapter 2: Creating Your Growth Framework Chapter 3: Aligning the Organization for Growth Chapter 4: Designing Specific Growth Initiatives Part 2: Executing Strategic Growth Opportunities Chapter 5: Designing the business model architecture Chapter 6: Creating Reverse financials and the Assumption checklist Chapter 7: Actively Managing and Redirecting Projects Chapter 8: The Necessary Art of Disengagement Part 3: Making Discovery Driven Growth work for you Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth