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    The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback) By (author) Michael Treacy, By (author) Fred Wiersema

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    DescriptionWhy is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.


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  • Full bibliographic data for The Discipline of Market Leaders

    Title
    The Discipline of Market Leaders
    Subtitle
    Choose Your Customers, Narrow Your Focus, Dominate Your Market
    Authors and contributors
    By (author) Michael Treacy, By (author) Fred Wiersema
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 132 mm
    Height: 208 mm
    Thickness: 18 mm
    Weight: 318 g
    Language
    English
    ISBN
    ISBN 13: 9780201407198
    ISBN 10: 0201407191
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJC
    LC subject heading:
    BIC subject category V2: KJF
    B&T General Subject: 180
    LC subject heading:
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Modifier: Academic Level: 03
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    B&T Approval Code: A48404200
    LC subject heading: ,
    BISAC V2.8: BUS000000, BUS025000, BUS018000
    LC subject heading: ,
    LC classification: HD41.T67 1, HD41 .T67 1995
    Edition statement
    Expanded
    Publisher
    The Perseus Books Group
    Imprint name
    PERSEUS BOOKS
    Publication date
    10 January 1997
    Publication City/Country
    Reading, MA
    Author Information
    Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
    Table of contents
    * Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue