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    The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardback) By (author) Seth Godin, Illustrated by Hugh Macleod

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    DescriptionThe old saying is wrong--winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point--really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip--they get to the moment of truth and then give up--or they never even find the right Dip to conquer. Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit--so you can be number one at something else. Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.


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  • Full bibliographic data for The Dip

    Title
    The Dip
    Subtitle
    A Little Book That Teaches You When to Quit (and When to Stick)
    Authors and contributors
    By (author) Seth Godin, Illustrated by Hugh Macleod
    Physical properties
    Format: Hardback
    Number of pages: 80
    Width: 128 mm
    Height: 180 mm
    Thickness: 18 mm
    Weight: 200 g
    Language
    English
    ISBN
    ISBN 13: 9781591841661
    ISBN 10: 1591841666
    Classifications

    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ADV
    DC21: 158.1
    BIC subject category V2: VSC
    LC subject heading: ,
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJMT
    B&T General Subject: 180
    DC22: 158.1
    LC subject heading:
    Ingram Subject Code: HE
    Libri: I-HE
    BIC subject category V2: KJMB
    LC subject heading:
    B&T Approval Code: A11700000
    BISAC V2.8: BUS059000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading:
    B&T Approval Code: A48401400
    BISAC V2.8: BUS088000, SEL027000, BUS046000
    LC classification: BF637.S4 G63 2007
    Thema V1.0: KJMB, VSC, KJMT, KJW
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    05 October 2007
    Publication City/Country
    New York
    Author Information
    Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.