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    The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick) (Paperback) By (author) Seth Godin

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    DescriptionEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

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  • Full bibliographic data for The Dip

    The Dip
    The Extraordinary Benefits of Knowing When to Quit (and When to Stick)
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 96
    Width: 131 mm
    Height: 196 mm
    Thickness: 8 mm
    Weight: 100 g
    ISBN 13: 9780749928308
    ISBN 10: 0749928301

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.1
    BIC subject category V2: VSC, VSP
    DC22: 158
    Warengruppen-Systematik des deutschen Buchhandels: 24870
    BISAC V2.8: SEL027000, BUS046000
    Thema V1.0: VSC, VSP
    Little, Brown Book Group
    Imprint name
    Publication date
    26 July 2007
    Publication City/Country
    Author Information
    Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University.