Digital Marketing: Strategy, Implementation and Practice (Paperback)
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DescriptionNow in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
- Published: 04 December 2012
- Format: Paperback 728 pages
- ISBN 13: 9780273746102 ISBN 10: 0273746103
- Sales rank: 14,921
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