Diffusion of Innovations

Diffusion of Innovations

Paperback

By (author) Everett M. Rogers

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  • Publisher: Simon & Schuster International
  • Format: Paperback | 512 pages
  • Dimensions: 155mm x 231mm x 41mm | 635g
  • Publication date: 17 November 2003
  • Publication City/Country: London
  • ISBN 10: 0743222091
  • ISBN 13: 9780743222099
  • Edition: 5, Revised
  • Edition statement: 5th Revised edition
  • Sales rank: 24,354

Product description

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

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Review quote

"Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.