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    Diffusion of Innovations (Paperback) By (author) Everett M. Rogers

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    DescriptionIn an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

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  • Full bibliographic data for Diffusion of Innovations

    Diffusion of Innovations
    Authors and contributors
    By (author) Everett M. Rogers
    Physical properties
    Format: Paperback
    Number of pages: 512
    Width: 153 mm
    Height: 229 mm
    Thickness: 38 mm
    Weight: 638 g
    ISBN 13: 9780743222099
    ISBN 10: 0743222091

    Nielsen BookScan Product Class 3: T8.0
    B&T Book Type: NF
    BIC E4L: SCP
    BIC subject category V2: PDZ
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 01
    B&T General Subject: 750
    BIC subject category V2: PDR
    DC21: 303.483
    Ingram Subject Code: BE
    Warengruppen-Systematik des deutschen Buchhandels: 16100
    BISAC V2.8: SOC000000
    DC22: 303.484
    B&T Merchandise Category: STX
    BISAC V2.8: BUS002000, BUS043000
    BIC subject category V2: PDG
    LC subject heading:
    DC22: 303.48/4
    BISAC V2.8: SOC026020
    LC subject heading:
    B&T Approval Code: A31300000
    LC classification: HM621 .R57 2003
    LC subject heading: ,
    Thema V1.0: PDR, PDZ, PDG
    5, Revised
    Edition statement
    5th Revised edition
    Simon & Schuster Ltd
    Imprint name
    Simon & Schuster International
    Publication date
    17 November 2003
    Publication City/Country
    Review quote
    "Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.