Destination Branding for Small Cities: The Essentials for Successful Place Branding

Destination Branding for Small Cities: The Essentials for Successful Place Branding

Paperback

By (author) Bill Baker

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  • Publisher: Creative Leap Books
  • Format: Paperback | 204 pages
  • Dimensions: 146mm x 216mm x 19mm | 295g
  • Publication date: 8 May 2012
  • ISBN 10: 0984957405
  • ISBN 13: 9780984957408
  • Edition: 2
  • Sales rank: 285,235

Product description

Branding is one of today's hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

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