Destination Branding for Small Cities

Destination Branding for Small Cities : The Essentials for Successful Place Branding

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Description

Branding is one of today’s hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.show more

Product details

  • Hardback | 204 pages
  • 139.7 x 213.36 x 10.16mm | 249.47g
  • Total Destination
  • United States
  • English
  • 0984957405
  • 9780984957408
  • 333,056