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    Destination Branding for Small Cities: The Essentials for Successful Place Branding (Paperback) By (author) Bill Baker

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    DescriptionBranding is one of today's hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.


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  • Full bibliographic data for Destination Branding for Small Cities

    Title
    Destination Branding for Small Cities
    Subtitle
    The Essentials for Successful Place Branding
    Authors and contributors
    By (author) Bill Baker
    Physical properties
    Format: Paperback
    Number of pages: 204
    Width: 146 mm
    Height: 216 mm
    Thickness: 19 mm
    Weight: 295 g
    Language
    English
    ISBN
    ISBN 13: 9780984957408
    ISBN 10: 0984957405
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Subject Development: 10
    LC classification: HF
    B&T General Subject: 180
    BISAC V2.8: BUS081000, BUS043000
    Abridged Dewey: 380
    BISAC V2.8: BUS067000
    Edition
    2
    Publisher
    Creative Leap Books
    Imprint name
    Creative Leap Books
    Publication date
    08 May 2012