Destination Branding for Small Cities: The Essentials for Successful Place Branding

Destination Branding for Small Cities: The Essentials for Successful Place Branding

Paperback

By (author) Bill Baker

Currently unavailable
We can notify you when this item is back in stock

Add to wishlist
OR try AbeBooks who may have this title (opens in new window)

Try AbeBooks
  • Publisher: Creative Leap Books
  • Format: Paperback | 204 pages
  • Dimensions: 140mm x 213mm x 10mm | 249g
  • Publication date: 8 May 2012
  • ISBN 10: 0984957405
  • ISBN 13: 9780984957408
  • Edition: 2
  • Sales rank: 299,457

Product description

Branding is one of today's hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

Other books in this category

Showing items 1 to 11 of 11