Designing health communication campaigns
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Designing health communication campaigns

By (author) Thomas E. Backer , By (author) Everett M. Rogers , By (author) Pradeep Sopory

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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

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  • Paperback | 181 pages
  • 139.7 x 210.82 x 12.7mm | 249.47g
  • 15 Jun 1992
  • SAGE Publications Inc
  • Thousand Oaks
  • English
  • 1, black & white illustrations
  • 0803943326
  • 9780803943322

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