Designing health communication campaigns

Designing health communication campaigns

By (author) Thomas E. Backer , By (author) Everett M. Rogers , By (author) Pradeep Sopory


You save US$10.27

Free delivery worldwide

Dispatched in 3 business days

When will my order arrive?

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

show more
  • Paperback | 181 pages
  • 139.7 x 210.82 x 12.7mm | 249.47g
  • 15 Jun 1992
  • SAGE Publications Inc
  • Thousand Oaks
  • English
  • 1, black & white illustrations
  • 0803943326
  • 9780803943322

Other books in this category

Other people who viewed this bought: