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    Designing health communication campaigns (Paperback) By (author) Thomas E. Backer, By (author) Everett M. Rogers, By (author) Pradeep Sopory

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    DescriptionThis important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.


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    Title
    Designing health communication campaigns
    Authors and contributors
    By (author) Thomas E. Backer, By (author) Everett M. Rogers, By (author) Pradeep Sopory
    Physical properties
    Format: Paperback
    Number of pages: 181
    Width: 140 mm
    Height: 211 mm
    Thickness: 13 mm
    Weight: 249 g
    Language
    English
    ISBN
    ISBN 13: 9780803943322
    ISBN 10: 0803943326
    Classifications

    BIC E4L: HEA
    Nielsen BookScan Product Class 3: S6.0
    B&T Book Type: NF
    Ingram Subject Code: PI
    Libri: I-PI
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: JFD
    B&T Modifier: Academic Level: 01
    BIC subject category V2: MBP
    B&T General Subject: 480
    Warengruppen-Systematik des deutschen Buchhandels: 26920
    B&T Merchandise Category: POD
    BISAC V2.8: LAN004000
    LC subject heading:
    BISAC V2.8: MED035000
    DC12A: 302.23
    B&T Approval Code: A66300000
    LC subject heading: ,
    B&T Approval Code: A65163000
    DC22: 362.1014, 362.1/014
    LC subject heading:
    LC classification: RA440.55 .B33 1992, 92006165
    Sage Categories:
    Thema V1.0: JBCT, MBP
    Illustrations note
    1, black & white illustrations
    Publisher
    SAGE Publications Inc
    Imprint name
    SAGE Publications Inc
    Publication date
    15 June 1992
    Publication City/Country
    Thousand Oaks
    Table of contents
    Introduction PART ONE: OVERVIEW The Challenge of Health Behavior Change One Solution Health Communication Campaigns Two Examples of Health Communication Campaigns The Comparative Synthesis Study Substance Abuse and High-Risk Youth Setting the Agenda for the Issue of Drugs PART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNS Overview Generalizations about Health Communication Campaigns Discussion PART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTS Georgetown University - Elaine Bratic Arkin Entertainment Industry Coalition on AIDS - Warren J Ashley Michigan State University - Charles Atkin Human Interaction Research Institute - Thomas E Backer Los Angeles Times - Edwin Chen Johns Hopkins University - Patrick C Coleman Entertainment Industries Council - Larry Deutchman Entertainment Industries Council - Brian Dyak Brookfield Productions - Fern Field International Institute of Rural Reconstruction, Philippines - Juan M Flaviar University of Illinois - Brian Flay Stanford University - June Flora University of Maryland - Vicki Freimuth The University of Texas at Austin - Kipling J Gallion Population Communications - Robert W Gillespie University of Pennsylvania - Robert Hornik Institute for Communication Research - Jose Ruben Jara University of Southern California - C Anderson Johnson Mediascope - Marcy Kelly Johns Hopkins University - Lawrence Kincaid Center for Risk Communication - David McCallum Scott Newman Center - Jacqueline E McDonald Freedom Forum Media Studies Center - John V Pavlick University of Southern California - Mary Ann Pentz Rutgers University - Ronald E Rice University of Southern California - Everett M Rogers University of Wisconsin - Madison - Charles Salmon Entertainment Industries Council - Larry Stewart University of California at Berkeley - Lawrence Wallack PART FOUR: IMPLICATIONS AND FUTURE DIRECTIONS Implications for Campaign Design Implications for Future Research