Designing for Screen: Production Design and Art Direction Explained

Designing for Screen: Production Design and Art Direction Explained


By (author) Georgina Shorter


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  • Publisher: The Crowood Press Ltd
  • Format: Paperback | 176 pages
  • Dimensions: 160mm x 234mm x 12mm | 422g
  • Publication date: 23 July 2012
  • Publication City/Country: Ramsbury
  • ISBN 10: 1847973841
  • ISBN 13: 9781847973849
  • Illustrations note: 150 colour photographs
  • Sales rank: 149,969

Product description

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.

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Author information

Georgina Shorter has worked as a professional designer and decorator for many years and has experience in film, theatre, music videos and commercials. She has lectured at the Wimbledon School of Art, Goldsmiths University of London and Central Saint Martins College of Art and Design.