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    Designing for the Digital Age: How to Create Human-Centered Products and Services (Paperback) By (author) Kim Goodwin, Foreword by Alan Cooper


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    DescriptionWhether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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  • The bible of research-based design?3

    Nathanael Boehm A hefty 740 pages, this book is comprehensive and precise just like About Face was except Kim's book has more of a focus on methodology, research, persona development and design language. Some great examples in here with an entire chapter devoted to a sample user interview. If you already own About Face 3 then you should get this book too. If you want to choose between them and you're more a researcher/designer than web/software interaction developer then I suggest you just get this book. by Nathanael Boehm

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