• Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design See large image

    Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (Voices That Matter) (Paperback) By (author) Jr. Robert Hoekman

    Unavailable

    Sorry we can't get this title, the button below links through to AbeBooks who may have this title (opens in new window).

    Try AbeBooks | Add to wishlist

    DescriptionDesigning the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for Designing the Obvious

    Title
    Designing the Obvious
    Subtitle
    A Common Sense Approach to Web & Mobile Application Design
    Authors and contributors
    By (author) Jr. Robert Hoekman
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 152 mm
    Height: 226 mm
    Thickness: 15 mm
    Weight: 476 g
    Language
    English
    ISBN
    ISBN 13: 9780321749857
    ISBN 10: 0321749855
    Classifications

    BIC E4L: COM
    Nielsen BookScan Product Class 3: S10.2
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 06
    B&T Modifier: Text Format: 03
    LC subject heading:
    B&T Merchandise Category: COM
    BIC subject category V2: UGB
    Ingram Subject Code: XB
    DC22: 006.7
    BISAC V2.8: COM051230
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    B&T General Subject: 233
    DC22: 005.72
    B&T Approval Code: A93606400
    LC subject heading:
    B&T Approval Code: A93906426
    BISAC V2.8: COM060090, COM060130
    LC classification: TK5105.888 .H618 2011
    Thema V1.0: UGB
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    col. Illustrations
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    16 November 2010
    Publication City/Country
    Berkeley, CA
    Author Information
    Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others. He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others. Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool. Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.
    Table of contents
    Chapter 1: Defining the Obvious Chapter 2: Lead with Why, Follow with What Chapter 3: Ignore the User, Know the Situation Chapter 4: Build Only What Is Absolutely Necessary Chapter 5: Support the User's Mental Model Chapter 6: Turn Beginners into Intermediates, Immediately Chapter 7: Be Persuasive Chapter 8: Handle Errors Wisely Chapter 9: Design for Uniformity, Consistency, and Meaning Chapter 10: Reduce and Refine Chapter 11: Don't Innovate When You Can Elevate Index 283