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    Designing and Executing Strategy in Aviation Management (Hardback) By (author) Triant G. Flouris, By (author) Sharon L. Oswald

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    Description"Designing and Executing Strategy in Aviation Management" is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

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    Designing and Executing Strategy in Aviation Management
    Authors and contributors
    By (author) Triant G. Flouris, By (author) Sharon L. Oswald
    Physical properties
    Format: Hardback
    Number of pages: 2020
    Width: 156 mm
    Height: 234 mm
    Thickness: 13 mm
    Weight: 408 g
    ISBN 13: 9780754636182
    ISBN 10: 0754636186

    B&T Book Type: NF
    B&T Merchandise Category: TXT
    Nielsen BookScan Product Class 3: S4.8
    B&T Modifier: Region of Publication: 03
    BIC E4L: TRA
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KNGV
    B&T Modifier: Academic Level: 02
    B&T Modifier: Text Format: 06
    BISAC V2.8: TRA002000
    B&T General Subject: 790
    LC subject heading: ,
    DC22: 387.7068, 387.7068/4
    LC classification: HE9776 .F57 2006
    Thema V1.0: KJC, KNG
    Illustrations note
    19 b&w illustrations
    Ashgate Publishing Group
    Imprint name
    Ashgate Publishing Limited
    Publication date
    01 February 2006
    Publication City/Country
    Author Information
    Triant G. Flouris serves as alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO). A Professor, he has served as Director of the International Aviation MBA Program, John Molson School of Business, Concordia University, Canada, and has held faculty positions at Auburn University, USA, and Victoria University of Wellington, New Zealand. His research and teaching interests include low-cost and legacy airline financial and strategic analysis, aviation economics, strategic management and operations strategy, aviation business modelling, and international aviation governance. He is now adviser to the Republic of Cyprus on ICAO matters and a Professor and Director of aviation at San Jose State University in the School of Engineering and Technology. Sharon L. Oswald, a Professor and Department Head of Management at Auburn University, USA, holds the Colonel George Phillips Privett Professorship in Business Strategy. She serves as a core teacher in the Executive MBA program and the Physician's MBA and certificate programs and teaches the capstone strategic management course at the executive, graduate, and undergraduate levels. Much of her research interest lies in strategic international business issues and project management.
    Table of contents
    The essence of strategy; strategic positioning and sustaining a market presence; The essence of competitive strategies; The external environment; The internal environment; setting corporate direction; Establishing a strategy; Aviation strategy implementation; Managing strategy execution through tracking, support systems, and controls; Bibliography; Index; About the Authors; Index.