Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience

Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience


By (author) Anne Hellman-White, By (author) Desgrippes Gobe

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  • Publisher: Rockport Publishers Inc.
  • Format: Hardback | 208 pages
  • Dimensions: 213mm x 241mm x 28mm | 998g
  • Publication date: 1 July 2007
  • Publication City/Country: Rockport
  • ISBN 10: 1592532608
  • ISBN 13: 9781592532605
  • Illustrations note: full-colour illustrations throughout
  • Sales rank: 1,926,524

Product description

Degrippes Gobe is an internationally sought-after firm that is leading the industry with groundbreaking work. This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognised - emotional branding. The authors provide practical information by not only reviewing their own work, but by looking at other strong work in the field. Using sketches, notes and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.

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Author information

Desgrippes Gobe is one of the world's top ten brand image creation firms and specialises in award-winning identity, product, packaging, retail and Web design. Clients include Coca-Cola, IBM, Starbucks and Gillette. Marc Gobe, Chairman and Chief Executive Officer, is the author of Emotional Branding and Citizen Brand. He lives in New York, USA.