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    Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience (Hardback) By (author) Anne Hellman-White, By (author) Desgrippes Gobe

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    DescriptionDegrippes Gobe is an internationally sought-after firm that is leading the industry with groundbreaking work. This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognised - emotional branding. The authors provide practical information by not only reviewing their own work, but by looking at other strong work in the field. Using sketches, notes and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.


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  • Full bibliographic data for Designers on Design

    Title
    Designers on Design
    Subtitle
    Joel Desgrippes and Marc Gobe on Emotional Brand Experience
    Authors and contributors
    By (author) Anne Hellman-White, By (author) Desgrippes Gobe
    Physical properties
    Format: Hardback
    Number of pages: 208
    Width: 241 mm
    Height: 210 mm
    Thickness: 23 mm
    Weight: 998 g
    Language
    English
    ISBN
    ISBN 13: 9781592532605
    ISBN 10: 1592532608
    Classifications

    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Academic Level: 01
    BIC subject category V2: AKC
    B&T Modifier: Subject Development: 10
    Libri: I-AT
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: TEC016000, DES000000
    LC subject heading:
    DC22: 741.6
    BIC subject category V2: AKP
    DC22: 745.2
    BISAC V2.8: DES007030
    LC subject heading: , ,
    LC classification: NC999.6.F8 D47 2007
    LC subject heading:
    Illustrations note
    full-colour illustrations throughout
    Publisher
    Rockport Publishers Inc.
    Imprint name
    Rockport Publishers Inc.
    Publication date
    01 July 2007
    Publication City/Country
    Rockport
    Author Information
    Desgrippes Gobe is one of the world's top ten brand image creation firms and specialises in award-winning identity, product, packaging, retail and Web design. Clients include Coca-Cola, IBM, Starbucks and Gillette. Marc Gobe, Chairman and Chief Executive Officer, is the author of Emotional Branding and Citizen Brand. He lives in New York, USA.