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    Design to Thrive: Creating Social Networks and Online Communities That Last (Morgan Kaufmann) (Paperback) By (author) Tharon W. Howard

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    DescriptionSocial networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. "Design to Thrive" presents tried and tested design methodologies, based on the author's decades of research, to ensure successful and sustainable online communities - whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called 'RIBS', which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. The key features of this book include: provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs; contains real world stories from popular, well known communities to illustrate how the concepts work; and features a companion online network that employs the techniques outlined in the book.


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  • Full bibliographic data for Design to Thrive

    Title
    Design to Thrive
    Subtitle
    Creating Social Networks and Online Communities That Last
    Authors and contributors
    By (author) Tharon W. Howard
    Physical properties
    Format: Paperback
    Number of pages: 248
    Width: 188 mm
    Height: 231 mm
    Thickness: 18 mm
    Weight: 590 g
    Language
    English
    ISBN
    ISBN 13: 9780123749215
    ISBN 10: 0123749212
    Classifications

    BIC E4L: COM
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S10.1
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: UDB
    B&T Modifier: Academic Level: 02
    B&T Merchandise Category: STX
    B&T Modifier: Text Format: 01
    Ingram Subject Code: XG
    BISAC V2.8: COM060000, COM060080
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    LC subject heading:
    B&T General Subject: 233
    BISAC V2.8: COM034000
    LC subject heading:
    BISAC V2.8: COM070000
    DC22: 006.754, 006.7/54
    LC classification: HM742 .H69 2010
    BIC subject category V2: UDBS
    Thema V1.0: UBW, UDBS, UYZG
    Illustrations note
    figures
    Publisher
    ELSEVIER SCIENCE & TECHNOLOGY
    Imprint name
    Morgan Kaufmann Publishers In
    Publication date
    01 April 2010
    Publication City/Country
    San Francisco
    Author Information
    With over 30 years of experience researching and effectively applying social networks, Tharon W. Howard is a nationally recognized leader in the field. He is a Professor at Clemson University where he teaches in the doctoral program in Rhetoric(s), Communication, and Information Design and the Master of Arts in Professional Communication program. As Director of the Clemson University Usability Testing Facility, he has conducted sponsored research aimed at improving and creating new software interfaces, online document designs, and information architectures for clients including IBM, NCR Corp., AT&T, Time-Warner, etc. Howard is the author of A Rhetoric of Electronic Communities, co-author of Visual Communication: A Writer's Guide, co-editor of Electronic Networks: Crossing Boundaries and Creating Communities.
    Review quote
    "This book provides the necessary antidote to the thoughtless, random and in too many cases desperate nature of many of today's attempts to build online communities." - Carl Zetie, Strategist, IBM "Howard's theoretical stance is firmly grounded in a lifetime of practical experience which makes fascinating and sometimes very amusing reading. Have you ever wondered why some networks and communities thrive and others fail? Read this book and find out." -Dr. Jurek Kirakowski, Senior Lecturer, Human Factors Research Group, Cork, Ireland "Professionals in technical communication will find this book packed with relevant information, especially given the evolving role of communicators in new media. Writers and editors can put best practices to use in working with their employers, with clients, or within their own professional lives."--Angel Belford, Technical Communication, Volume 58, Number 1, February 2011 "This important work fills a gap in the literature in its proposal of methods to fuse technology with practical community growth and sustainability. [Howard] more than knows the subject, considering the very prominent place he holds in the human computer interaction and usability communities. [Howard] very smoothly conveys his thoughts in an eloquent, easily accessible manner that any level of reader would be able to penetrate. This surprisingly deep yet easily readable book seamlessly incorporates the research of people such as Bruce Tuckman, Leon Festinger, and Charlene Li and Josh Bernoff, among others. Highly recommended. All levels of academic and professional readers, especially those who create and maintain online communities."--CHOICE
    Table of contents
    Chapter 1: Introduction I. Why are virtual communities and social networks so popular? II. History of virtual communities (spans 30 years -- what is fad and what is not) III. Business justification for implementing virtual communities IV. Differences between "adhocracy,” a "forum,” a "group,” a "virtual team,” a "social network,” and a "virtual community”? People are often sloppy with their use of these terms, which creates problems for designers. Chapter 2: What are the factors needed for sustainable online communities? I. What is a "heuristic” and why do we need one? II. RIBS theory/process Chapter 3: Remuneration I. What is "remuneration”? II. Case studies / popular examples? III. What are some best practice strategies for ensuring remuneration is functioning? Chapter 4: Influence I. What is "influence”? II. Case studies / popular examples? III. Best practice strategies for ensuring influence is functioning? Chapter 5: Belonging I. What is "belonging”? II. Case studies / popular examples? III. Best practice strategies for ensuring remuneration is functioning? Chapter 6: Significance I. What is "significance”? II. Case studies / popular examples? III. Best practice strategies for ensuring significance is functioning? Chapter 7: Conclusion I. Summative discussion - lessons learned and how to apply them to designers' work II. How RIBS can be used to think about designing for emerging media and delivery systems-particularly those involving mobile computing and video III. RIBS' potential for the future of virtual community and social interface design