The Design Manual

The Design Manual


By (author) David Whitbread

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  • Publisher: NewSouth Publishing
  • Format: Paperback | 400 pages
  • Dimensions: 172mm x 236mm x 26mm | 1,080g
  • Publication date: 1 September 2009
  • Publication City/Country: Sydney, NSW
  • ISBN 10: 1742230008
  • ISBN 13: 9781742230009
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Illustrations note: black & white illustrations, figures
  • Sales rank: 64,407

Product description

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen, and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques, and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved or interested in design.

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Author information

David Whitbread is the coauthor and art director of the sixth edition of the "Commonwealth Style Manual for Authors, Editors and Printers." He is also the director of design at the Australian government department in Canberra.

Review quote

"A comprehensive reference guide written in a readable style and supported by checklists and tips." --"Campus Review" (Australia)