The Design Manual

The Design Manual

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Expected delivery to the United States by Christmas Expected to be delivered to the United States by Christmas

Description

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen, and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques, and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved or interested in design.show more

Product details

  • Paperback | 400 pages
  • 172 x 236 x 26mm | 1,079.54g
  • NewSouth Publishing
  • Sydney, NSW, Australia
  • English
  • Revised
  • 2nd Revised edition
  • black & white illustrations, figures
  • 1742230008
  • 9781742230009
  • 98,684

About David Whitbread

David Whitbread is the coauthor and art director of the sixth edition of the "Commonwealth Style Manual for Authors, Editors and Printers." He is also the director of design at the Australian government department in Canberra.show more

Review quote

"A comprehensive reference guide written in a readable style and supported by checklists and tips." --"Campus Review" (Australia)show more