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    The Design of Everyday Things (Basic Books) (Paperback) By (author) Donald A. Norman

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    DescriptionEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

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  • Full bibliographic data for The Design of Everyday Things

    The Design of Everyday Things
    Authors and contributors
    By (author) Donald A. Norman
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 140 mm
    Height: 208 mm
    Thickness: 25 mm
    Weight: 363 g
    ISBN 13: 9780465050659
    ISBN 10: 0465050654

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: TEC
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S9.0
    B&T Modifier: Academic Level: 01
    Ingram Subject Code: PS
    B&T General Subject: 180
    Libri: ENGM3500
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    LC subject heading: ,
    BIC subject category V2: AKP
    BISAC V2.8: PSY003000, DES011000
    BIC subject category V2: TBDG
    BISAC V2.8: BUS057000
    LC subject heading: , ,
    Libri: PROD2750
    LC subject heading:
    DC23: 620.82
    LC subject heading: ,
    DC22: 745.2001/9
    LC classification: TS171.4 .N67 2013
    DC22: 745.20019
    Thema V1.0: KNP, AKP, TBDG
    13000, Revised
    Edition statement
    Revised edition
    The Perseus Books Group
    Imprint name
    Publication date
    14 November 2013
    Publication City/Country
    New York
    Author Information
    Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.
    Review quote
    `This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.`--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology`Twenty-five years ago `The Design of Everyday Things` was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, `The Design of Everyday Things` is even more relevant today than it was when first published.`--Tim Brown, CEO, IDEO, and author of `Change by Design``Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. His new book underpins all essential aspects of interaction design, the mother of human creation. It equips designers to make the world a safer, more pleasant and more exciting place. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.`--Cees de Bont, Dean, School of Design, and Chair Professor of Industrial Design, The Hong Kong Polytechnic University