- Publisher: BASIC BOOKS
- Format: Paperback | 288 pages
- Dimensions: 137mm x 208mm x 23mm | 272g
- Publication date: 19 September 2002
- Publication City/Country: New York
- ISBN 10: 0465067107
- ISBN 13: 9780465067107
- Edition statement: Basic Pbk ed.
- Sales rank: 7,517
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including "Emotional Design" and the best-selling "The Design of Everyday Things." He lives in Northbrook, Illinois and Palo Alto, California.
By Nathanael Boehm 27 Mar 2010
The book is a bit old now - when this was written computers hadn't really taken hold in the home and workplace and hypertext was just about to be introduced. Nonetheless, full of fantastic theories, ideas and techniques that are still very relevant today and some of the bad design of the future that Norman predicted has actually happened - so to follow his advice, send flowers to those who practice good design, and send weeds to those who don't.