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    The Design of Everyday Things (Paperback) By (author) Don Norman

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    DescriptionFirst, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.


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  • Dated, but still relevant3

    Nathanael Boehm The book is a bit old now - when this was written computers hadn't really taken hold in the home and workplace and hypertext was just about to be introduced. Nonetheless, full of fantastic theories, ideas and techniques that are still very relevant today and some of the bad design of the future that Norman predicted has actually happened - so to follow his advice, send flowers to those who practice good design, and send weeds to those who don't. by Nathanael Boehm

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