The Design of Everyday Things

The Design of Everyday Things

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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  • Paperback | 288 pages
  • 137.16 x 208.28 x 22.86mm | 272.15g
  • The Perseus Books Group
  • New YorkUnited States
  • English
  • Basic Pbk ed.
  • 0465067107
  • 9780465067107
  • 7,595

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About Don Norman

Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including "Emotional Design" and the best-selling "The Design of Everyday Things." He lives in Northbrook, Illinois and Palo Alto, California."

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