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    The Design Entrepreneur: Turning Graphic Design Into Goods That Sell (Design Field Guide) (Paperback) By (author) Steven Heller, By (author) Lita Talarico

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    DescriptionDesigners are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more.Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished.


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  • Full bibliographic data for The Design Entrepreneur

    Title
    The Design Entrepreneur
    Subtitle
    Turning Graphic Design Into Goods That Sell
    Authors and contributors
    By (author) Steven Heller, By (author) Lita Talarico
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 170 mm
    Height: 254 mm
    Thickness: 18 mm
    Weight: 748 g
    Language
    English
    ISBN
    ISBN 13: 9781592537068
    ISBN 10: 1592537065
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 25860
    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKC
    B&T Modifier: Subject Development: 10
    Ingram Subject Code: AT
    B&T Modifier: Continuations: 02
    Libri: I-AT
    B&T Modifier: Text Format: 03
    LC subject heading:
    DC22: 741.6
    B&T Approval Code: A48204066, A80503200
    BISAC V2.8: DES007030, DES011000, BUS025000
    DC22: 741.6068/8, 741.60688
    LC subject heading: ,
    LC classification: NC1001 .H44 2011
    Thema V1.0: AKC, AKL
    Edition statement
    Reprint
    Illustrations note
    500 colour illustrations
    Publisher
    Rockport Publishers Inc.
    Imprint name
    Rockport Publishers Inc.
    Publication date
    21 April 2011
    Publication City/Country
    Gloucester, MA
    Author Information
    Lita Talarico co-chairs the MFA Designer as Author program at the School of Visual Arts, along with Steven Heller. Talarico is the former founding editor of American Illustration, was Reporter-at-Large for Graphis, and has been a director for special initiatives in design and architecture at both Purchase College, SUNY, and the Cooper Union. Talarico holds an M.F.A. in Art Criticism and Writing.For 33 years, Steven Heller was an art director at the "New York Times," originally on the OpEd Page, and for almost 30 of those years with the "New York Times Book Review." Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the "New York Times Book Review." He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for "Metropolis" and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.