Decoding Advertisements
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Decoding Advertisements : Ideology and Meaning in Advertising

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Description

How to read the hidden ideological messages in advertising, not merely to make us buy things to sustain the economic status quo but also to maintain and encourage the social conditions which make these things seem necessary. [culture][business] polit

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Product details

  • Paperback | 180 pages
  • 180.34 x 215.9 x 10.16mm | 136.08g
  • Marion Boyars Publishers Ltd
  • London, United Kingdom
  • English
  • Reissue
  • 120ill.
  • 0714526150
  • 9780714526157
  • 95,045