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    Decisive: How to Make Better Decisions (Random House Business Books) (Paperback) By (author) Chip Heath, By (author) Dan Heath

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    DescriptionJust making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of number 1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. It is the winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.


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  • Full bibliographic data for Decisive

    Title
    Decisive
    Subtitle
    How to Make Better Decisions
    Authors and contributors
    By (author) Chip Heath, By (author) Dan Heath
    Physical properties
    Format: Paperback
    Number of pages: 336
    Width: 129 mm
    Height: 198 mm
    Thickness: 21 mm
    Weight: 244 g
    Language
    English
    ISBN
    ISBN 13: 9781847940865
    ISBN 10: 1847940862
    Classifications

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    BIC subject category V2: VSC, VSP, KJN
    Warengruppen-Systematik des deutschen Buchhandels: 24810
    BIC subject category V2: KJMD
    Libri: ENGM5000, ENTS3500
    BISAC V2.8: BUS019000, BUS012000, BUS107000, SEL027000, SEL031000
    DC23: 158.1
    Thema V1.0: VSC, KJMD, VSP
    Publisher
    Cornerstone
    Imprint name
    RANDOM HOUSE BUSINESS BOOKS
    Publication date
    06 February 2014
    Publication City/Country
    London
    Author Information
    CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick: Why some ideas take hold and others come unstuck and Switch: How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.