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    Decisive: How to Make Better Choices in Life and Work (Random House Business Books) (Paperback) By (author) Chip Heath, By (author) Dan Heath

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    DescriptionJust making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating through the workings of our minds and an invaluable guide to making smarter decisions.


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  • Full bibliographic data for Decisive

    Title
    Decisive
    Subtitle
    How to Make Better Choices in Life and Work
    Authors and contributors
    By (author) Chip Heath, By (author) Dan Heath
    Physical properties
    Format: Paperback
    Number of pages: 336
    Width: 153 mm
    Height: 234 mm
    Thickness: 25 mm
    Weight: 441 g
    Language
    English
    ISBN
    ISBN 13: 9781847940858
    ISBN 10: 1847940854
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.1
    BIC subject category V2: VSP, KJN, KJMD
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Libri: ENGM8000, BUSI5056, MANA1000
    BISAC V2.8: BUS019000, BUS063000, BUS069000, SEL021000, BUS085000
    Libri: ENTS3700
    DC23: 658.403
    Edition statement
    Trade Paperback.
    Publisher
    Cornerstone
    Imprint name
    RANDOM HOUSE BUSINESS BOOKS
    Publication date
    28 March 2013
    Publication City/Country
    London
    Author Information
    CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick: Why some ideas take hold and others come unstuck and Switch: How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
    Back cover copy
    Just making a decision can be hard enough, but how do you begin to judge whether it’s the right one? In Decisive, best-selling authors Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong – why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people’s tendency to be over-confident about how their choices will unfold. Drawing on case histories as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.