- Publisher: ECW Press,Canada
- Format: Paperback | 220 pages
- Dimensions: 172mm x 236mm x 24mm | 680g
- Publication date: 2 January 2005
- Publication City/Country: Montreal
- ISBN 10: 1550226614
- ISBN 13: 9781550226614
- Illustrations note: 20col.ill.
- Sales rank: 129,811
This detailed tell-all of the demise of the former top pro wrestling company World Championship Wrestling explores the colorful personalities and flawed business decisions behind how WCW went from being the highest-rated show on cable television in 1997 to a laughable series that lost 95 percent of its paying audience by 2001. Behind-the-scenes exclusive interviews, rare photographs, and probing questions illustrate with humor and candor how greed, egotism, and bad business shattered the thriving enterprise. Wrestling fans will devour the true story of this fallen empire, which in its heyday spawned superstars such as Sting, Bill Goldberg, and the New World Order.
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R. D. Reynolds is the author of "WrestleCrap: The Very Worst of Pro Wrestling" and the creator of WrestleCrap.com. He lives in Indianapolis, Indiana. Bryan Alvarez is the editor of the "Figure Four Weekly" newsletter, which has covered pro wrestling and mixed martial arts since 1995. He is a writer for WrestlingObserver.com, cohost of the "Wrestling Observer Live" radio show on Sports Byline USA, and former columnist for "Penthouse." He is an independent pro wrestler. He lives in Portland, Oregon.
"The exhilaration created by the dueling companies comes alive on the pages." --"Wrestling Observer Newlsetter"