Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) (Paperback)
$12.84 - Save $2.15 14% off - RRP $14.99 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Customer Centricity Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analyti...
Full description- Publisher: Wharton Digital Press
- Published: 15 May 2012
- Format: Paperback 128 pages
- See: Full bibliographic data
- Categories: Sales & Marketing
- ISBN 13: 9781613630167 ISBN 10: 1613630166
- Sales rank: 392,484
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Full description for Customer Centricity
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
