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    Crush It!: Why Now is the Time to Cash in on Your Passion (HarperBusiness) (Paperback) By (author) Gary Vaynerchuk

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    DescriptionDo you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In Crush It! Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!


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  • Full bibliographic data for Crush It!

    Title
    Crush It!
    Subtitle
    Why Now is the Time to Cash in on Your Passion
    Authors and contributors
    By (author) Gary Vaynerchuk
    Physical properties
    Format: Paperback
    Number of pages: 160
    Width: 140 mm
    Height: 210 mm
    Thickness: 10 mm
    Weight: 150 g
    Language
    English
    ISBN
    ISBN 13: 9780062295026
    ISBN 10: 0062295020
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJH, VSC
    Warengruppen-Systematik des deutschen Buchhandels: 17810
    Libri: ENGM8000
    BIC subject category V2: KJVS
    Libri: ANLA4000, KAPI4500, P0041828
    BISAC V2.8: BUS012000, BUS060000, BUS107000, BUS025000, SEL027000, BUS046000
    DC23: 650.1
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperBusiness
    Publication date
    25 September 2013
    Publication City/Country
    New York
    Author Information
    Meet Gary Vaynerchuk (VAY*NER*CHUK), a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary's cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called The Thunder Show on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, Gary's podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.