Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

Paperback Harper Business Essentials

By (author) Geoffrey A. Moore

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  • Publisher: HarperCollins
  • Format: Paperback | 227 pages
  • Dimensions: 150mm x 226mm x 23mm | 272g
  • Publication date: 25 July 2006
  • Publication City/Country: New York, NY
  • ISBN 10: 0060517123
  • ISBN 13: 9780060517120
  • Edition: 2002, Revised
  • Edition statement: Revised edition
  • Illustrations note: Mit Abb. u. Übers.
  • Sales rank: 25,133

Product description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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