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    Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (Harper Business Essentials) (Paperback) By (author) Geoffrey A. Moore

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    DescriptionHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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  • Full bibliographic data for Crossing the Chasm

    Title
    Crossing the Chasm
    Subtitle
    Marketing and Selling High-tech Products to Mainstream Customers
    Authors and contributors
    By (author) Geoffrey A. Moore
    Physical properties
    Format: Paperback
    Number of pages: 227
    Width: 140 mm
    Height: 203 mm
    Thickness: 19 mm
    Weight: 204 g
    Language
    English
    ISBN
    ISBN 13: 9780060517120
    ISBN 10: 0060517123
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    DC21: 658.8
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 658.8
    BISAC V2.8: BUS002000, BUS043000
    Warengruppen-Systematik des deutschen Buchhandels: 17840
    LC subject heading: ,
    LC classification: HF5439.H54 M66 2002
    LC subject heading: ,
    B&T Approval Code: A48540000, G45180000
    BISAC V2.8: BUS048000
    LC subject heading: ,
    LC classification: HF5439.H54
    LC subject heading: , ,
    Libri: HIGH8000, SPIT6800, TECH7543, MARK3610
    BISAC V2.8: BUS041000
    Thema V1.0: KJS, KJSA, KJM, KJV
    Edition
    2002, Revised
    Edition statement
    Revised edition
    Illustrations note
    Mit Abb. u. Übers.
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperCollins
    Publication date
    25 July 2006
    Publication City/Country
    New York, NY