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  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Harper Business Essentials) (Paperback) By (author) Geoffrey A. Moore

  

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  Short Description for Crossing the ChasmRevised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
  Full description

  • Publisher: HarperCollins
  • Published: 01 December 2002
  • Format: Paperback 227 pages
  • See: Full bibliographic data
  • Categories: Management & Management Techniques | Sales & Marketing | Advertising | Ownership & Organization Of Enterprises
  • ISBN 13: 9780060517120 ISBN 10: 0060517123
  • Sales rank: 11,081

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Full description for Crossing the Chasm

• Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.