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    Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback) By (author) Geoffrey A Moore

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    DescriptionThe bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.


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  • Full bibliographic data for Crossing the Chasm, 3rd Edition

    Title
    Crossing the Chasm, 3rd Edition
    Subtitle
    Marketing and Selling Disruptive Products to Mainstream Customers
    Authors and contributors
    By (author) Geoffrey A Moore
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 137 mm
    Height: 203 mm
    Thickness: 25 mm
    Weight: 159 g
    Language
    English
    ISBN
    ISBN 13: 9780062292988
    ISBN 10: 0062292986
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: KJM
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJV
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 658.8
    B&T Approval Code: A48500300
    BISAC V2.8: BUS043000, BUS016000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading: , ,
    BISAC V2.8: BUS048000
    Libri: HIGH8000, SPIT6800, TECH7543, MARK3610
    B&T Approval Code: C45240000, A80010200
    BISAC V2.8: BUS041000
    LC classification: HF5439.H54 M66 2014
    Thema V1.0: KJS, KJM, KJV
    Edition
    3
    Illustrations note
    7 charts and graphs
    Publisher
    HarperBusiness
    Imprint name
    HarperBusiness
    Publication date
    28 January 2014