Creating Powerful Brands (Paperback)
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Short Description for Creating Powerful Brands An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.
- Published: 01 November 2010
- Format: Paperback 496 pages
- ISBN 13: 9781856178495 ISBN 10: 1856178498
- Sales rank: 191,784
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Full description for Creating Powerful Brands
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. This title summarises the latest thinking and best practice in the domain of branding. All new real marketing campaigns show how branding theories are implemented in practice. Brought right up to date with a clear European and UK focus. Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works. It is written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament. Extensive teaching aids accompany the book. In co-operation with Oxford Learning Lab, on-line streamed video supports this book.