• Creating Corporate Venturing: New Businesses within the Firm

    Creating Corporate Venturing: New Businesses within the Firm (Hardback) By (author) Zenas Block, By (author) Ian C. MacMillan

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    DescriptionInnovation and entrepreneurship are crucial for surviving and prospering in roday's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new business. When managed correctly, corporate venturing can be the key to new growth and revitalization for established companies regardless of size. By providing management with new venture management skills that also contribute to the creation of innovative environments, the authors have increased the likelihood of new venture success.

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  • Full bibliographic data for Creating Corporate Venturing

    Creating Corporate Venturing
    New Businesses within the Firm
    Authors and contributors
    By (author) Zenas Block, By (author) Ian C. MacMillan
    Physical properties
    Format: Hardback
    Number of pages: 270
    Width: 163 mm
    Height: 249 mm
    Thickness: 36 mm
    Weight: 794 g
    ISBN 13: 9780875843216
    ISBN 10: 0875843212

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 01
    DC20: 658.406
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJV
    B&T General Subject: 180
    BISAC V2.8: BUS027000
    LC subject heading:
    B&T Approval Code: A48404000
    BISAC V2.8: BUS077000
    LC subject heading:
    BISAC V2.8: BUS015000
    DC22: 658.1/6
    LC classification: HB615 .B625 1993, HB615.B625
    Thema V1.0: KJM, KJV
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 January 1993