Cradle to Cradle

Cradle to Cradle : Remaking the Way We Make Things

By (author) William McDonough , By (author) Michael Braungart , Narrator Stephen Hoye

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"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change."

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  • CD-Audio
  • 137.16 x 190.5 x 15.24mm | 90.72g
  • 11 Aug 2008
  • Tantor Media, Inc
  • Old Saybrook, CT
  • English
  • Unabridged
  • Unabridged
  • 1400157617
  • 9781400157617
  • 245,566

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Author Information

Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. William McDonough is an architect and the founding principal of William McDonough & Partners, Architecture and Community Design, based in Charlottesville, Virginia. Stephen Hoye has won more than a dozen "AudioFile" Earphones Awards and two prestigious APA Audie Awards, including one for "Rich Dad, Poor Dad" by Robert T. Kiyosaki. He has recorded many other notable titles, such as "Every Second Counts" by Lance Armstrong and "The Google Story" by David A. Vise and Mark Malseed.

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Review quote

"Enlightened and enlightening.... A must for every...concerned citizen." ---Hazel Henderson, author of Beyond Globalization: Shaping a Sustainable Global Economy

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