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    Cradle to Cradle: Remaking the Way We Make Things (CD-Audio) By (author) William McDonough, By (author) Michael Braungart, Narrator Stephen Hoye

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    Description"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new--either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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  • Full bibliographic data for Cradle to Cradle

    Cradle to Cradle
    Remaking the Way We Make Things
    Authors and contributors
    By (author) William McDonough, By (author) Michael Braungart, Narrator Stephen Hoye
    Physical properties
    Format: CD-Audio
    Width: 170 mm
    Height: 170 mm
    Thickness: 25 mm
    Weight: 272 g
    ISBN 13: 9781400137619
    ISBN 10: 1400137616

    Nielsen BookScan Product Class 3: T8.0
    B&T Book Type: NF
    BIC E4L: SCI
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    BISAC V2.8: TEC010000
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T General Subject: 710
    Ingram Theme: TOPC/ECOLGY
    LC subject heading:
    Ingram Subject Code: JN
    Libri: I-JN
    BISAC V2.8: TEC016000, TEC009060
    BIC subject category V2: PSAF
    BISAC V2.8: NAT011000
    BISAC Merchandising Theme: HL030
    Ingram Theme: HOLD/EARTH
    DC22: 745.2
    Warengruppen-Systematik des deutschen Buchhandels: 57610
    B&T Approval Code: A61010000
    LC subject heading:
    BISAC V2.8: SCI020000
    LC classification: TD794.5 .M395 2008
    Thema V1.0: RNK, PSAF, AK, TBD
    Edition statement
    Library ed
    Tantor Media, Inc
    Imprint name
    Tantor Media, Inc
    Publication date
    11 August 2008
    Publication City/Country
    Old Saybrook, CT
    Author Information
    Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. William McDonough is an architect and the founding principal of William McDonough & Partners, Architecture and Community Design, based in Charlottesville, Virginia. Stephen Hoye has won more than a dozen "AudioFile" Earphones Awards and two prestigious APA Audie Awards, including one for "Rich Dad, Poor Dad" by Robert T. Kiyosaki. He has recorded many other notable titles, such as "Every Second Counts" by Lance Armstrong and "The Google Story" by David A. Vise and Mark Malseed.
    Review quote
    "Enlightened and enlightening.... A must for every...concerned citizen." ---Hazel Henderson, author of Beyond Globalization: Shaping a Sustainable Global Economy