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    The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells (Paperback) By (author) Robert W. Bly

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    DescriptionShows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Origi


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  • Full bibliographic data for The Copywriter's Handbook

    Title
    The Copywriter's Handbook
    Subtitle
    A Step-by-step Guide to Writing Copy That Sells
    Authors and contributors
    By (author) Robert W. Bly
    Physical properties
    Format: Paperback
    Number of pages: 416
    Width: 139 mm
    Height: 209 mm
    Thickness: 19 mm
    Weight: 379 g
    Language
    English
    ISBN
    ISBN 13: 9780805078046
    ISBN 10: 0805078045
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Book Type: NF
    Ingram Subject Code: RB
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    B&T Merchandise Category: REF
    B&T General Subject: 680
    Libri: I-RB
    B&T Modifier: Subject Development: 06
    BIC subject category V2: CBW, KJSA
    B&T Modifier: Text Format: 41
    LC subject heading: ,
    BISAC V2.8: BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    B&T Approval Code: A48142300
    BISAC V2.8: REF026000
    LC subject heading: ,
    DC22: 659.132
    BISAC V2.8: BUS011000
    DC22: 808.066659, 808/.066659
    LC classification: HF5825 .B55 2005
    Thema V1.0: KJSA, CBW, KJP
    Edition
    3, Revised
    Edition statement
    3rd ed.
    Publisher
    Henry Holt & Company Inc
    Imprint name
    Owl Books,U.S.
    Publication date
    22 May 2008
    Publication City/Country
    New York
    Author Information
    Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's "Hard Copy." He lives in Dumont, New Jersey.
    Review quote
    "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"