Cool Infographics

Cool Infographics : Effective Communication with Data Visualization and Design

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Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

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Product details

  • Paperback | 368 pages
  • 186 x 230 x 22mm | 839.99g
  • John Wiley & Sons Inc
  • New York, United States
  • English
  • illustrations (black and white, and colour), maps (colour)
  • 1118582306
  • 9781118582305
  • 91,016

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Review quote

This book explains how to create infographics that successfully communicate their message. (Talk Business, January 2014) "Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014) This book is a great introduction to the subject. (Significance, July 2014)

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Back cover copy

Your data tells a story. Make it unforgettable with infographics Cool infographics tell a story visually -- an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume. Discover what makes infographics work Structure information into a simple 3-part story Clarify the design process and follow infographic design rules Implement an infographic launch strategy to maximize SEO value Design a personal infographic resume to market yourself Visit for information about good infographic design, links to design tools, infographic posters, and more

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About Randy Krum

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics ( He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.

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