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    Convergence Culture: Where Old and New Media Collide (Hardback) By (author) Henry Jenkins

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    Description"Convergence Culture" maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer, and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of "Survivor Spoilers", where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales, while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.


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  • Full bibliographic data for Convergence Culture

    Title
    Convergence Culture
    Subtitle
    Where Old and New Media Collide
    Authors and contributors
    By (author) Henry Jenkins
    Physical properties
    Format: Hardback
    Number of pages: 368
    Width: 150 mm
    Height: 226 mm
    Thickness: 25 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780814742815
    ISBN 10: 0814742815
    Classifications

    B&T Book Type: NF
    BIC E4L: MED
    B&T Modifier: Region of Publication: 01
    BISAC V2.8: SOC052000
    BIC subject category V2: JFCA, JFD
    B&T Modifier: Academic Level: 01
    Nielsen BookScan Product Class 3: S3.6
    B&T General Subject: 750
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: SO
    Libri: I-SO
    DC22: 302.23, 302.230973
    LC subject heading:
    B&T Merchandise Category: UP
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 17320
    LC subject heading: ,
    LC classification: P94.65.U6 J46 2006
    BISAC region code: 4.0.1.0.0.0.0
    Thema V1.0: JBCT, JBCC1
    Publisher
    New York University Press
    Imprint name
    New York University Press
    Publication date
    01 August 2006
    Publication City/Country
    New York
    Author Information
    Henry Jenkins is DeFlorz Professor of Humanities and founder/director of the Comparative Media Studies Program at MIT. The author and editor of eleven books including Textual Poachers: Television Fans and Participatory Culture and From Barbie to Mortal Kombat: Gender and Computer Games, Jenkins also writes a regular column for Technology Review.
    Review quote
    "I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Bring on the 'monolithic block of eyeballs!'" - Bruce Sterling, author, blogger, visionary "One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come.... It should be mandatory reading for anyone trying to make sense of today's popular culture - but thankfully, a book this fun to read doesn't need a mandate." - Steven Johnson, author of the national bestseller, Everything Bad Is Good For You "Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering." - Will Wright, designer of SimCity and The Sims"