Content is King: Writing and Editing On-Line (Paperback)
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Short Description for Content is King Covers the basic principles of copywriting, along with more specific guidance on writing for online sources. This work highlights the differences between writing for online and offline to enable the reader to distinguish between the two. It helps its readers to write, edit and publish more effective content for the online readership.
- Published: 19 April 2005
- Format: Paperback 192 pages
- ISBN 13: 9780750663175 ISBN 10: 0750663170
- Sales rank: 729,367
Full description for Content is King
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.