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    Content is King: Writing and Editing on-Line (Emarketing Essentials) (Paperback) By (author) David Chaffey, By (author) David Mill

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    DescriptionA growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.


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  • Full bibliographic data for Content is King

    Title
    Content is King
    Subtitle
    Writing and Editing on-Line
    Authors and contributors
    By (author) David Chaffey, By (author) David Mill
    Physical properties
    Format: Paperback
    Number of pages: 192
    Width: 156 mm
    Height: 234 mm
    Thickness: 12 mm
    Weight: 340 g
    Language
    English
    ISBN
    ISBN 13: 9780750663175
    ISBN 10: 0750663170
    Classifications

    B&T Book Type: NF
    BIC E4L: LAN
    Nielsen BookScan Product Class 3: T2.1
    B&T Merchandise Category: TXT
    B&T Modifier: Subject Development: 20
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJS
    LC subject heading:
    B&T Modifier: Subject Development: 10
    BIC subject category V2: UDB, KJE, CBW
    B&T General Subject: 180
    Ingram Subject Code: BE
    Warengruppen-Systematik des deutschen Buchhandels: 24870
    LC subject heading:
    Libri: I-BE
    BISAC V2.8: TEC044000
    B&T Modifier: Text Format: 06, 01
    BISAC V2.8: BUS043000
    LC subject heading: ,
    BISAC V2.8: BUS041000
    LC subject heading: ,
    DC22: 808.06665887, 808.066658872
    LC classification: HF5415.1265 .M55 2005
    LC subject heading: , ,
    LC classification: 2005922525
    Thema V1.0: KJS, UDB, CBW, KJE
    Illustrations note
    1, black & white illustrations
    Publisher
    Taylor & Francis Ltd
    Imprint name
    Butterworth-Heinemann Ltd
    Publication date
    19 April 2005
    Publication City/Country
    Oxford
    Table of contents
    Introduction - content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary.